When you give out your business card or your automated telephone answering system gives out your web site address, are you confident that your web site is helping your business?
Try answering a few questions:
If potential customers find you on the web, do you know it? Can you tell if they see your home page and then immediately leave? Our services provide integration with analytical programs that tell you every last detail about your visitors. How many arrive, how many pages they visit, what information they are viewing, etc.
Just look at this Executive Overview example. You can view days, months or even years to see what is happening on your site. Did you release a coupon or a mailing with your web site address? How effective was it? Did more people visit your site or was the mailing a waste of time and money? You can tell with our measurement tools.
Do you know how visitors get to your site? Do you pay for advertising in online directories or virtual yellow pages? Do you advertising with Yahoo, Google? If so, are you getting a return on your investment with them? We will teach you how to determine advertising effectiveness, using our systems and the reports that are available for you. You can watch your marketing plan unfold, measuring what works and what doesn’t. If you don’t get an increase in web site traffic and subsequent business, you can promptly adjust your plan to maximize effectiveness of your advertising dollars.
Besides visually presenting your business in the best possible light, our web sites are business applications that use all the correct techniques that ensure your site displays quickly. Whether your customers use a PC or a Mac computer with Internet Explorer, AOL, or Firefox browsers, you site appears correctly.
In addition, the code used to create your site has all the proper information needed so that the main search sites (Google, MSN, Yahoo, etc) can find your site. We work with you to use the correct key words and phrase that visitors use to search on the Internet.