When you give out your business card or your automated telephone answering system gives out your web site address, are you confident that your web site is helping your business?

Try answering a few questions:

• Does your website present your business with less care and quality than you take with your actual establishment?
• Do you get a lot of phone calls from people who have questions, need directions, etc.? Even AFTER they have visited your web site?
• Are there nagging problems or design issues with your current site that you can’t seem to get resolved?
• Do you get lost on your own web site? (if you do, then your customers definitely do)
• Is your site loaded with unnecessary graphic animations that slow or prevent the customer from finding the information they need?
• If you need to have updates, do they seem to take forever and you are charged for each little change?
• Are you receiving no information on how many people are visiting your web site?

If you answered yes to any of these, you’ll benefit from speaking with a business specialist at OneConnection.com.  We can help you improve the effectiveness of your on-line advertising.

You may think your web site is working, but in fact it may be hurting your business instead.  How? Internet users are increasingly more sophisticated and expect to see a well organized web site where they can easily find all the information they need.  If they encounter confusing navigation or broken links, they move on within seconds.  You’ve lost that customer!

Some Customer Examples

Take a look at what we did for Cisco’s Mexican Restaurants (www.ciscos.biz). The site has its own ‘flavor’, presenting the atmosphere of the restaurant without overloading the customer.  Links to food menus, catering information, restaurant facilities, history, etc. help the customer not only find out information about the restaurant, but help them see the establishment’s atmosphere with just the right amount of graphics on display.

Our business specialists take the time to find out what is important to you and your business.  We then propose several designs, explaining how they will appear to your customer. We customized each site’s design to match the business so it grabs the visitor’s attention and present the appropriate atmosphere on the home page. 

As you can see, our web sites provide a balance between design and functionality.  They present the business’ atmosphere and yet allow the visitor to find the information they need.  Simple, direct navigational menus allow any visitor to move between sections of the web site without having to navigate backwards to previous pages just to find a link to another section of the site. Our integrated search function allows your visitors to find any piece of information you site with a single entry and click.

Our sites prominently display your contact information on each and every page.  The navigational menu has the links to pages that fully present your restaurant’s information about rooms, events, food menus, directions, etc.  No exotic animated graphics that slow your potential customers from finding what they need.

Technically Sound

Besides visually presenting your business in the best possible light, our web sites are business applications that use all the correct techniques that ensure your site displays quickly. Whether your customers use a PC or a Mac computer with Internet Explorer, AOL, or Firefox browsers, you site appears correctly.

In addition, the code used to create your site has all the proper information needed so that the main search sites (Google, MSN, Yahoo, etc) can find your site.  We work with you to use the correct key words and phrase that visitors use to search on the Internet.

Business Intelligence

If potential customers find you on the web, do you know it?  Can you tell if they see your home page and then immediately leave?  Our services provide integration with analytical programs that tell you every last detail about your visitors.  How many arrive, how many pages they visit, what information they are viewing, etc.

Just look at this Executive Overview example.  You can view days, months or even years to see what is happening on your site.  Did you release a coupon or a mailing with your web site address? How effective was it?  Did more people visit your site or was the mailing a waste of time and money?  You can tell with our measurement tools.

Do you know how visitors get to your site? Do you pay for advertising in online directories or virtual yellow pages?  Do you advertising with Yahoo, Google? If so, are you getting a return on your investment with them? We will teach you how to determine advertising effectiveness, using our systems and the reports that are available for you. You can watch your marketing plan unfold, measuring what works and what doesn’t.  If you don’t get an increase in web site traffic and subsequent business, you can promptly adjust your plan to maximize effectiveness of your advertising dollars.

Cost

Of course, you would expect this level service and quality to cost a lot.  Cost control is one of the things that OneConnection does best. 

• Reduced Initial Costs. All of our sites are created using a sophisticated content management system.  What does that mean to you? Reduced initial costs. You don't have to spend hours trying to create your own designs and content. We gather all that information, create the design and content and after your approval, publish it to the site. Rather than creating each page from scratch, our system allows us to quickly create a empty site, and with a few clicks create new sections, pages, and subsections on each page.  Less work for us, less cost for you!
• Reduced monthly costs. We have a national network of hosting and email partners who can deliver reliable site and email operations that are second to none.  Because of these partners’s size, our costs to provide these services are less, and therefore your costs are minimized as well.
• Reduced maintenance costs. Since changes are made through the content system, often requiring a simple login and quick change to the text, it only takes seconds, not weeks to accomplish.  Again, because we don't have to program a change to the page and then upload it to the site, our time and costs are significantly reduced.  That's why we can offer most changes without additional charges to the monthly hosting/email fees.

 Take the time to find out what OneConnection can do to make your business more successful.  Please contact us by calling (805) 276-7406 or by email at info@oneconnection.com.